Position Summary
Arte Público Press seeks a highly motivated and creative Marketing Director to lead the press’ marketing, publicity and community engagement strategies. The Director will work collaboratively with editorial, sales and production teams to grow visibility, reach new audiences and amplify the impact of the press’ mission and catalog. This is an exciting opportunity for a skilled communicator and strategist passionate about multicultural literature and Latino communities.
Location: Houston, TX
Position Type: Full-time, Benefits-Eligible
Key Responsibilities
Strategic Marketing & Brand Development
- Design and implement annual marketing and publicity strategies across all imprints and initiatives.
- Maintain and evolve brand identity, messaging and visual standards across platforms.
Publicity & Media Relations
- Write and distribute press releases, manage media lists and secure coverage in print, broadcast and digital outlets.
- Coordinate author publicity and events, including interviews, book launches and festival appearances.
- Oversee book award submissions, trade advertising and catalog outreach.
Digital Marketing & Communications
- Manage content strategy for website, email marketing and social media channels.
- Plan and execute digital campaigns for new releases, backlist promotion and special initiatives.
- Track analytics and engagement metrics to inform data-driven decision-making.
Sales Support & Market Development
- Collaborate with distributors, bookstores, libraries and academic markets to promote sales.
- Create marketing collateral, metadata and promotional tools for seasonal and thematic campaigns.
- Optimize direct-to-consumer strategies through e-commerce, online events and partnerships.
- Optimize strategies for wholesale, distributor and institutional markets.
- Manage distributor relationships, oversee online and special market campaigns, support educational sales and analyze performance metrics to drive growth.
Community & Author Engagement
- Coordinate outreach with cultural institutions, schools and grassroots networks.
- Build partnerships with Latino organizations, educators and book clubs.
- Support authors with media coaching, marketing assets and strategic promotion.
Management & Leadership
- Supervise marketing team members, interns and contractors.
- Manage budget, timelines and internal reporting.
- Represent the press at local and national industry events and conferences.
Qualifications
- Bachelor’s degree in Marketing, Communications, Publishing or related field (Master’s preferred)
- Minimum of 3–5 years of experience in marketing/publicity, ideally in publishing or media
- Excellent writing, editing and communication skills
- Familiarity with email platforms, analytics tools, CMS and design software (e.g., Canva, InDesign)
- Proven success in audience development and media outreach
- Demonstrated commitment to multicultural literature and Latino communities
- Bilingual skills (English/Spanish) welcomed
About Arte Público Press
Arte Público Press, based at the University of Houston, is the nation’s largest and most established publisher of US Hispanic literature. For over 45 years, the press has recovered, published and promoted the literary production of Latino writers across genres and generations. Through award-winning publications and landmark projects like the Recovering the US Hispanic Literary Heritage Program, Arte Público fosters cultural preservation, equity in publishing and access to Latino voices in American letters.
To Apply
Please submit a résumé to Gabriela Baeza Ventura at gbventura@uh.edu.
Applications will be reviewed on a rolling basis.
